Find Your “Why?”

In 1997 I was an 18 year old security guard.  I wasn’t very good at it, but it was a job.  After that I was server at a restaurant.  Later, I worked as a “fry chef” during the closing shift, which lasted until 4am, at a local fast food eatery.  I was working day in and day out.  When I no longer had a job, I looked up a new job in the newspaper.  (For all you kids out there, that’s the way it was done before the internet.)

I would ask myself:

  • What do I want to do?
  • How much could I get paid?
  • Where was the job located?
  • Who would hire me?
  • When would I get my first check?

The question I would never ask myself was the most important question of all:

  • Why?

It frames all the other questions.  Why am I working?  Why should they hire me?  Why do I want to do this job?  After asking yourself “Why?” the who, what where, when, and how becomes obvious.

Each person’s “Why?” is different.  For some their “Why?” is to provide for their children.  For others it may be to create a better world.  For many it is to just survive.  Most never ask themselves the question.  It may be an easy question to ask, but it is not an obvious question, nor is it easy to answer.  In fact, it is very difficult to answer.

My “Why?” took me years to figure out, and it is still evolving.  My “Why?” led me to start Kaiya Naturals with my family.  I hope that you’ll start asking yourself the question.  You’d be surprised at how it causes the world to start making sense.

Stay Natural,

Farmer Ked


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